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Reddit creates its own AI model

30 May, 2025

Reddit has recently introduced its own AI-powered feature called Reddit Answers, marking a significant step in integrating artificial intelligence directly into its platform. This feature is designed to enhance user experience by providing concise, AI-generated summaries of discussions from various subreddits in response to user queries.

What is Reddit Answers?

Reddit Answers is an AI-driven tool that scans and summarizes relevant posts and comments across Reddit to answer user questions. Powered by Google's Gemini AI, it aims to deliver quick, well-structured responses, complete with bullet points and direct links to original discussions. This feature is accessible via and within the Reddit app, currently in beta and available in select regions.

Development and Expansion

Launched in beta in December 2024, Reddit Answers has rapidly gained traction, boasting over 1 million weekly active users by May 2025. Initially available in the U.S., the feature has expanded to countries like Australia, the U.K., Canada, and India. Reddit plans to further integrate Answers into the platform, enhancing its search capabilities and user engagement.

Strategic Partnerships and AI Integration

Reddit's venture into AI is bolstered by strategic partnerships:
Google: In February 2024, Reddit entered a $60 million per year deal with Google, granting the tech giant access to Reddit's real-time user content for training its AI models. In return, Reddit utilizes Google's Vertex AI service to improve its search results.
OpenAI: Reddit has also partnered with OpenAI, allowing the AI research company to access Reddit's Data API for training purposes. This collaboration enables Reddit to incorporate AI tools for moderators and users, enhancing content management and user interaction.

Impact on Reddit's Growth

The integration of AI features like Reddit Answers has contributed to Reddit's financial success. In the period ending September 2024, Reddit reported its first-ever profit as a public company, with earnings of $29.9 million and revenues surpassing analyst expectations at $348.4 million. The daily user base grew by 47% year-over-year, reaching 97.2 million users.

Conclusion

Reddit's development of its own AI model through Reddit Answers signifies a strategic move to enhance user experience and platform functionality. By leveraging partnerships with industry leaders like Google and OpenAI, Reddit is positioning itself at the forefront of AI integration in social media, aiming to provide users with efficient, AI-driven solutions for information retrieval and community engagement.

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